I’m the writer, it’s me!

I graduated from Temple University in 2021 with a Bachelor’s degree in English and a Certificate in Journalism Studies.

I began my career in beauty and fashion as an intern at skincare startup Luci Skin, where I was introduced to brand storytelling in a fast-paced, founder-led environment. I then moved into editorial as an Editorial Assistant at Young, Hot & Modern Magazine, where I trend forecasted, pitched, and wrote beauty and fashion content.

From there, I transitioned into copywriting at Victoria’s Secret Beauty, starting as a Freelance Copywriter before joining the team full-time and ultimately being promoted to Senior Copywriter. In that role, I developed product storytelling across PDP, packaging, product and collection naming, shade naming, and press and education materials spanning Accessories, Lip, Mist Collections, and Fine Fragrance.

I currently serve as a Senior Copywriter for Victoria’s Secret PINK, where I lead Name & Claim copy across seasonal Accessories, Activewear, Apparel, Intimates, Sleep, and Swim, while also owning innovative product launches.

As a brand storyteller, I’ve learned that the most effective copy doesn’t just drive purchase—it builds belonging.